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Showing posts from November, 2022

Why would Alexa fail?

I think the main advantage of Alexa, Siri, and Google Assistant as voice assistants is that it is faster and easier to operate than the interface. But most users only use voice assistants for three things "playing music, setting timers and sending notifications". "Even as they develop more and more features, like you have a secretary to help you with your schedule, people still don't imagine they're talking to a machine. The second reason I think Alexa or any voice assistant will fail is that they don't make money, and while Alexa is one of Amazon's best-selling voice assistants, it's pretty much price Alexa's internal business model is to make money when users use it, not when they buy a product. But that never materialized, even as Amazon further partnered with pizzerias and delivery platforms to collect rewards. The lack of user usage plans also failed, and the voice-shopping model fell short of the company's expectations. It cannot be real